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Writer's pictureElizabeth Pullman

This Fall Shop Small


Why Start Our Shop Indie Local Holiday Campaign Early This Year?


The holiday shopping season is shifting, with more people starting their gift hunting earlier than ever. To ensure that our local independent businesses have a strong finish to the year, it's vital to support them now.

Here’s how you can make a difference:


  • Pre-order gifts and supplies: Secure your holiday favorites before the rush.

  • Discover unique, handcrafted items: Visit local art fairs and tours for one-of-a-kind treasures.

  • Buy a gift card: A perfect, flexible gift option that supports small businesses.

  • Support crowdfunding campaigns: Help local businesses grow by contributing to their initiatives.

  • Support to your local Chamber of Commerce: Strengthen your community by supporting the backbone of the local economy.

  • Spread the word: Share your love for locally-owned businesses on social media. Don’t forget to tag your posts with #shopindielocal. Adapt and share these posts on social media.

  • Join the movement: Become a Shop Indie Local Holiday Partner and help amplify this important message.


A special shoutout to the American Booksellers Association for their inspiring "October is the New December" campaign, which champions the Shop Early, Shop Local message. You can learn more about their efforts here.


“As booksellers are in the midst of the important fourth-quarter sales season, the American Booksellers Association encourages readers to shop local. Check with your local independent bookstore to see how you can support them — whether in-store, online, or both.”



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